TWIN FALLS, Idaho (KMVT/KSVT) - As the fifth largest industry, our region saw a seventeen percent increase in tourism over the past year.
Executive Director Melissa Barry tells us there have been a struggle for tourists to get here since the winter storms in January, but they expect a spike in visitors come spring break and April.
"We're looking at a banner year for all the runoff that we have coming from the snow, so we're expecting some good waterfall years. We're also going to have a lot of people come down (to Southern Idaho) for not only Shoshone Falls, but also for the Thousand Springs area, too," Barry said in excitement.
They will start with the banner year campaign in April and stagger other campaigns throughout the summer. This will include focus on biking, base jumping, and water-sports.