Fit And Well Idaho: Are You Tough Enough To Wear Pink?


By Brittany Cooper

Gooding, Idaho ( KMVT-TV / KTWT-TV) The Tough Enough to Wear Pink Campaign is a grassroots effort by cowboys. They're looking to help in the fight against breast cancer.

Are you tough enough to wear pink? That's the question cowboys are asking when the Gooding Pro Rodeo comes to town.

Clint Craig, a cowboy from Mena, Arkansas says, "most of the rodeos have at least one night of the week that all the cowboys wear pink and all the fans wear pink and all the proceeds for that night go to local breast cancer awareness projects."

"So that is why north canyon medical center gets to receive the funds ever year...last year was our biggest year and it was around $10,000 and before that, we've averaged about $5,000 a year," adds Whitney Wines, North Canyon Medical Center.

Clint Craig is no stranger to what cancer can do to a family. His grandma has fully recovered from the disease.

"But it's nice to know you have a system set up where you can bring awareness early, because if you could catch it early, it could be done away with and that's the deal, making the quality of life for people better," adds Craig.

The Mena, Arkansas native has been successful in the rodeo circuit, having made the national finals.

"I've always been able to make a living doing it, never had to have a real jobs so to speak. That's kind of the goal, being able to make a living doing what you do," explains Craig.

A passion for rodeo and bringing awareness to a good cause.
Mark your calendars, the Gooding Pro Rodeo will be held August 15th through 17th starting at eight in the evening.

August 16th is the night of the Tough Enough to Wear Pink campaign.