Magic Valley Mall adding 5 new stores


By Rachael Giffoni

TWIN FALLS, ID (KMVT-TV) While many businesses are struggling in a tough economy, the Magic Valley Mall is expanding.

The mall has signed on to build a new 14–screen movie theater. And now – they've also announced they'll be opening five more stores.

If you walk through the mall, you might notice construction on The Children's Place.

The mall is also bringing in a Kay Jewelers, and Coldwater Creek.
Adding to those are two other local stores: Heart and Sole, a shoe store and also, Prestige, a clothing store.

The mall's general manager says, in the 17 years he's been with the mall this is the most growth he has seen.

“With these 5 stores there will be 13 new stores open, or announced, in the last 12 months, which really is unprecedented in our history, and is an indication of the confidence that retailers have in investing in operations here in our property and in the Magic Valley,” said General Manager Brent White.

It's estimated these new stores will add a total of 200 jobs.

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