TV sales spike with Super Bowl Sunday

The Magic Valley


By Michelle Costa

It's a big day for big screen TV sales, with the super bowl Sunday, local businesses see a spike in people buying TVs.

Stores know people will want televisions, so they roll out big bargains.

Bruce Quale, of Quale’s Electronics, said, “The Super Bowl is so good for TVs. The manufacturers step up with huge instant rebates and the excitement is there. People buy big screens. It's great. We love the Super Bowl."

For Quale, the Super Bowl is a huge time to sell TVs. In the past two weeks, they've sold 40. He said, "January is almost as big as Christmas for TV sales so it's probably 20 percent of our sales in January so that's huge."

It's a similar story at Wilson Bates, where during the last two weeks, people snatched up 100 to 200 big TVs.

Kevin Kelly, with Wilson Bates, said, "It gets hectic in here. The last two weeks.. we've been selling TVs honestly left and right. It's an annual thing. We know it's coming so we try to stock up for it. Everybody wants the new and the big thing."

The TVs range anywhere from a couple hundred dollars to a couple thousand. It just depends on what you want and for the big game, it seems everyone says the bigger the better.

"I think that comes from the guy's standpoint. We always want bigger and better and now it's coming to the females too."

According to Nielsen, a record 106 million people watched last year's Super Bowl. The national retail federation predicts 2.5 million Americans will have bought a new TV for the game.

So no matter who wins on the field, at home, local businesses are already winners.

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