Neuhoff Communication Group's KTWT #1 CW affiliate in the nation


By Brittany Cooper

Good news for Southern Idaho as our sister station, KTWT is the number one CW affiliate in the nation. This comes after KTWT won over the 18 -34 demographic during the November 2010 rating period.

KTWT, being part of the Neuhoff Communications Group, beat out major markets such as New York and Indianapolis.

Russell Myerson, Executive Vice-President of the CW Network said, "The more people who watch the television station, the stronger the television is...I think everybody wins, the viewers win because they become more engaged with the programming, the station wins, and certainly the advertisers win as well."

Officials also say that KTWT’s America's Next Top Model casting call also contributed to the success.

After all, a Boise woman was the eventual runner-up on the television show.

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