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(CNN) - Move over Budweiser Clydesdales and the cute Darth Vader kid trying to sell a Volkswagen.
The super bowl has a new advertiser
Greek yogurt maker Chobani is getting in on football's big day.
The timing works well as the super bowl is played on February second.
And, Chobani hopes to capitalize on people's new year's healthy living resolutions.
Chobani hasn't said what they paid for the ad, but Madison Avenue is throwing out four million for a thirty-second spot.
FOX , which is broadcasting the game, said last week they have sold out all the t-v broadcast spots.