Rupert Man Making A Difference With A Pink Tractor


By Andrew Reed

Rupert, Idaho ( KMVT-TV / KTWT-TV ) A Rupert man is raising awareness about breast cancer.

Mike Christensen's goal is to inform the rural community about mammograms.

He’s doing that by driving a brightly colored tractor around the Magic Valley.
It's loud, colorful, and as Mike Christensen would say, this tractor makes a scene.

Ten years ago Christensen had the idea to transform a farm tractor to raising all became reality this year, he calls it rethink pink.

“With this idea I dubbed a new name "rethink pink”, said Mike Christensen.

Rupert resident Tammy Hanks is a breast cancer survivor and good friends with Christensen. When she saw the tractor for the first time she was speechless and knew 'rethink pink' would change the community.

"The pink tractor came to us for our break for breakfast celebration that we hold annually for breast cancer awareness month. We provide breakfast on an early fall morning. Mike Christensen was here with his tractor and it was an amazing event for us,” said Tammy Hanks, breast cancer survivor.
The goal of rethink pink is to educate the rural community.

"Breast cancer awareness is one thing that people in rural America need to understand early detection is the key,” said Christensen.

A man and his pink tractor all to making a difference.

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