Americans Get Ready For Mother’s Day Spending


By Joey Martin

Twin Falls, Idaho ( KMVT-TV / KSVT-TV ) Mother's Day is Sunday.

That means you have a little under a week to find that perfect gift.

It's been 100 years of celebrating the maternal bond and motherhood in America.

In 1914, Mother's Day officially became a holiday in the United States.

"It's a commemoration... a celebration of our moms. Everybody has a mom," says Karen Hefner, Kurt’s Pharmacy and Hallmark.

Celebrating with a gift.

According to a National Retail Federation survey, this year Americans will spend 163 dollars on a present.

"It sounds just about right. I would say a portion of that is going to be a gift and the other portion is going to be like... taking mom out to breakfast or doing something fun with her for the day," says Chandra Carr, owner of Blush Floral.

Greeting cards top the list at over 80 percent, followed by flowers at 66 percent and spring clothing coming in at a little over 30 percent.

For the owner of Blush Floral in Twin Falls, that perfect gift comes in the form of flowers.

"The average bouquet for Mother's Day runs about 65 to 75 dollars, and it’s just like I said... full of fresh cut... lots of really different stuff. I have lilacs, thermopsis, poppies, sweet peas... all fresh grown, all really like local to Idaho. So I always recommend flowers over anything else," Carr explains.

Another popular gift is the perfect greeting card.

In total, it's estimated that Americans will spend 16.9 billion dollars on Mother's Day.

The survey says 63 percent of consumers will shop for their mother or step mother, 22 percent will shop for their wives, 9 percent for their daughters, and 6 percent will remember grandma on Mother's Day.

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