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Armed With Cash...Shoppers Mob a Local Store

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By Aimee Burnett

Twin Falls, Idaho ( KMVT-TV / KTWT-TV ) Saturday is National Cash Mob day.

A cash mob is a group of people who get together at a local business to spend money and support the local economy.

"We usually hit a store and then we usually hit a restaurant and get something to eat," said Lori Peterson, cash mobber.

Lori Peterson is the founder of the Twin Falls Cash Mob.

"I saw it on the internet and thought it was kind of intriguing and thought that would be a fun thing to do, got a bunch of people together and we've been doing it ever since," said Peterson.

Once a month the Twin Falls Cash Mob surprises a local business like Rudy's boosting sales for a day.

"We love Rudy's. It's a great local business. They're really community–minded and it's a fun place to shop," said Peterson.

The group uses Facebook to communicate.

They set up a meeting time and place.

Then armed with money and a desire to spend... they commence mobbing.

"Cash mobs are a grass roots thing. There's no rules, every town does it differently, every group does it differently," said Peterson.

The Twin Falls Cash Mob started shopping en masse at local businesses about a year ago.

Anywhere from six to fifteen people participate each month.

"I think most people want to shop locally. Sometimes I think they're a little afraid to because they think small business, large price, but really we are very competitive with all major stores and sometimes lower," said Donna Okarma, Rudy’s manager.

Cash mobs started in Cleveland, Ohio in 2011.

Since then they've been popping up all over the nation.

"I think they're quite exciting actually. I had no idea Twin Falls had a cash mob," said Okarma.

Boosting the local economy one store at a time.

The Twin Falls Cash Mob is always looking for new members.

You can find them on Facebook... just search Twin Falls Cash Mob.



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