Average American Spends $130 On Valentine's Day


By Brittany Cooper

Twin Falls, Idaho ( KMVT-TV / KTWT-TV) Thursday is Valentine's Day and it means big business for some companies.

CNN projects spending reaches $18.6 billion by the end of the day. The average American is expected to buy 130 dollars worth of gifts.

For the ladies at Canyon Floral, Valentine's Day is a week–long expedition. They bring in additional staff and estimate to make 500 deliveries for the holiday.

Smith's Food and Drug Center in Twin Falls is selling a lot of flowers, cards and candy. But don't rule out seafood. Lobster tails are also making it into customers' bags.

"It is kind of a last–minute thing. A lot of our other holidays are more spread out than Valentine's Day. So it makes it a little more hectic," says Iona Lehmann, Co-Owner of Canyon Floral.

Smith's Food and Drug Store Manager Jim Faulkner adds, "a lot of people from early morning for school parties and office parties that sort of thing, all through the evening. So it's really an exciting holiday for us."

Canyon Floral is still taking orders Friday. Smith's is open until midnight for last–minute shoppers.

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