Business Owners Attend Marketing Boot Camp


By Jay Michaels

Twin Falls, Idaho ( KMVT-TV / KTWT-TV ) The internet continues to change the way that businesses reach their customers.

Today a marketing strategist shared how business owners can first connect with friends – and then turn them into loyal customers. He says the key is not to just copy what other businesses are doing, but to communicate clearly about your own business.

Marketing Strategist Kyle Sexton says, "I'm challenging businesses to look at the loyal customers that they already have, find out what makes them loyal. Look in their existing customer base and see if they can replicate that scenario, if they can find more loyal customer amongst their existing customers."

Sexton says that's a challenge, because most business owner want to reach people that they don't know at all, and turn them into customers. He says free web sites like WordPress can help you get the word out about your small business, buut you have to be able to update your site whenever you need to.

You can find out more at or call (888) 899-8374.

Jan. 17, 2013.

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