Car Sales On The RIse


By Brandon Redmond

Twin Falls, Idaho ( KMVT-TV / KTWT-TV ) Greg Wills is the President of Wills Toyota. He's seen ups and downs in the car business. But in our area things are looking up.

"Sales are definitely up. It's been a lot more consistent in the last six to seven months. In fact last month in March was our biggest new car number for many months. I think we retailed over fifty new Toyotas," said Greg Wills, President of Wills Toyota.

Wills Toyota saw an increase in new and used car sales in 2012 compared to 2011. Things are looking even better in 2013. But why are people buying new cars?

"I think people feel better about the economy. They realize their jobs are probably secure. A lot of them probably haven't traded in a lot of years so they kind of need to. They feel just better that things are working well so they can get a new car or a used car," said Greg Wills.

"Because it is my dream to drive a new car and Toyota is my best so my brother is working a full time job and I want to drive a new car," said car shopper Ralph Tiwari.

Wills Toyota isn't the only car dealership seeing an uptick in sales. Dealerships across the Magic Valley are noticing the increase.

"It's been really good. Actually the last couple of months our increase has been about twenty percent. And I'm in touch with a lot of dealers here locally and they talk about huge increases too as well. But the weather here lately has had a little bit of a factor but other than that our business has increased incredible," said Ricky Franks with the Rob Green Auto Group.

The increased sales are helping Greg Wills move forward with a long awaited upgrade to their facility.

"One thing we are going to start a major remodel this summer. We will be doing a big expansion across the way. We've already bought additional property for more lot display," said Greg Wills.

A recovering economy helping the once struggling automotive industry.

Subscribe to our Newsletters

KMVT Breaking News Alerts

Morning & Afternoon News Updates