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How Armstrong Impacts Bike Sales

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By Brittany Cooper

Ketchum, Idaho (KMVT-TV / KTWT-TV) The impact of the Lance Armstrong doping scandal may have also affected bike sales.

"The road bike category was booming for about a decade during the Lance era and as we all know, Lance has sort of fallen from grace and with that, the bike business has also fallen on the road category," says Adrian Montgomery, Scott Sports.

That's according to Ketchum–based Scott Sports. But it's not all Armstrong's doing.

Another issue that hampers sales is road bikes don't need to be replaced very often and there aren't as many returns. What has boomed in the biking industry is the resurgence in mountain bikes.


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