Increased Chicken Wing Prices Don't Hurt Super Bowl Sales


By Brittany Cooper

Twin Falls, Idaho (KMVT-TV / KTWT-TV) The National Football League took center stage Sunday for the biggest game of the year, the Super Bowl. The American tradition brings together family, friends and food of course.

But the most severe drought in 25 years hit the Midwest hard last summer, affecting crop prices. This means the price of chicken wings, a favorite during the Super Bowl, cost more this year.

After two weeks of waiting around, the Super Bowl finally arrived.

"Go 49ers!"

"Go Ravens!"

The Super Bowl is a big night for Twin Falls Buffalo Wild Wings, but when word got out that the price of chicken wings had increased...

Rui Gomes, General Manager, Twin Falls Buffalo Wild Wings says, "it has affected us, we've seen a quite a big increase about 30–40% in the cost of wings and there's been a shortage in the size of the wings we used to get."

The restaurant made some adjustments.

"We decided we were going to increase the size of our wings to give a better product, something that our guests are wowed by, instead of doing the other wings," adds Gomes.

Now Gomes says they're selling wings more by the weight than number.

Just during the Super Bowl alone, Americans were set to consume 1.23 billion chicken wings, according to the National Chicken Council.

"What! That's a lot of wings. That's a lot of wings."

Fans come from near and far to catch America's biggest game.

"I'm from France."

Alright so Jean-Yves Hoyt didn't come all the way from France to watch the game, he's working for Chobani, but this isn't the first Super Bowl he's watched in the states.

Hoyt adds, "I was in Pittsburgh two years for when the Steelers played the Packers, unfortunately we were losing."

No matter which team you rooted for, the Department of Agriculture insisted there would not be a shortage of wings for the game of all games.

Consumers are paying an average of nearly 11% more for wings than last year. This according to the Bureau of Labor and Statistics.

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