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McDonald's Owner Celebrates 40 Years Of Success

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By Jay Michaels

Gooding, Idaho ( KMVT-TV / KTWT-TV ) Any business owner will tell you that the secrets to success are to work hard and to change with the times.

40 years ago this month, Bill Kyle opened his first McDonald's restaurant on the corner of Heyburn Avenue and Blue Lakes Boulevard North in Twin Falls. Two weeks ago, he opened his tenth Magic Valley McDonald's in Gooding.

Bill Kyle, Owner of McDonald's in Magic Valley, says, "We have two stores in Mountain Home, we have one in Hailey, one in Buhl, three in Twin Falls, one in Jerome, and one in Burley, and now one in Gooding."

Kyle's ten restaurants provide jobs for 450 people. His son Darren says they bring in four or five semi tractor trailer loads of food, paper, and dry goods every week.

Darren Kyle says nationwide, one out of every five beef cattle are used in McDonald's sandwiches. He says they use 20 percent of the Idaho potato crop every year. And Kyle says last year they served three million customers in Magic Valley alone who bought an average of two sandwiches apiece.

Darren Kyle, Director of Operations for McDonald's in Magic Valley, says, "The sandwich count would probably be closer to six million. Actually, it could even be over six million as a matter of fact, now that I think about our numbers."

Bill Kyle says when he first got started, McDonald's menu was just hamburgers, fries, and soft drinks. But he says 20 years ago, a nationwide major health kick meant that customers wanted to eat less calories, sodium, and fat. So Kyle says McDonald's rolled with the changes, and began offering healthier alternatives, which have contributed to the restaurant chain's nationwide success.

Bill Kyle says, "The menu has evolved with many low-calorie kinds of products, the grilled chicken sandwiches, the fruit and yogurt parfaits, the salads, perfect example. They have all been very, very well received, and are very good sellers for us."

Bill Kyle says the reason he bought a McDonald's franchise in the first place was because it was a proven system. He says that gave him the opportunity to expand on a product that many Magic Valley residents already knew about.

Jan. 14, 2013.


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