New Change To A Familiar Face

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By Joey Martin

Twin Falls, Idaho ( KMVT-TV / KSVT-TV ) Neuhoff Communications is proud to announce a big change on our sister station FOX 14.

As of last week, what was formally KTWT will now be KSVT.

Or Sun Valley Television.

Joey martin for Idaho’s First's News takes a deeper look at the change.

And what it will mean for the wood river valley.

"If you're going to cover the news in a community it's important that you are a part of the community."
Said Twin Falls General Manager, Chris Pruitt.

For over half a century, Idaho’s First News has been a major part of the southern Idaho community.

As of last week, KMVT’S sister station, FOX 14, is running under new call letters.

Going from KTWT to now...KSVT.

Or Sun Valley Television.

Vice president of Neuhoff Communications and Twin Falls General Manager, Chris Pruitt explains the change.

"We made a conscience decision about nine months ago that we wanted to do a better job covering the local news in the Wood River Valley. So at that point we started sending people almost on a daily basis... reporters into the area to cover and report the news. After we did this for a while we started seeing that more and more we were getting feedback from viewers up there that they were liking what we were doing and so we decided that it was time to increase our presence."
Said Pruitt.

Along with the new call letters.
KSVT will open a bureau.

As for the programming lineup, Neuhoff Communications is leaving that up to the viewers.

Over the next few months holding a series of community meeting to receive input.

"The opportunity to program a television station happens in September of each year. So between now and then I need to have these discussions and meetings and find out what it is that's important to the folks in the Wood River Valley so that we can program the television in a way that they find consistent with their values and beliefs."
Pruitt said.

A new look to a familiar face… Bringing Sun Valley Television into your home.

KSVT can be seen in the wood river valley on Cox Cable channel 6 and 1006.

On Dish Network, Channel 88–04.

And also on Directv, Channel 14


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