New Items At 37th Annual Agri-Action Event


By Stephanie Mead

Twin Falls, Idaho ( KMVT-TV / KTWT-TV ) It's the 37th Annual Agri-Action Event in Twin Falls.

But, this year... there's a new addition.

The CSI Expo Center is packed with ag equipment and suppliers.

However, this year, there's a whole new venue to check out at the Herrett Center.

Beauty products, authors and kitchen appliances were among the new additions to the agri-action event this year.

Those vendors can be found over at the Herrett Center or the "agri-culture annex."

"What we wanted to do is kind of expand our focus and not just be about the farm but the farm family. So inside the Herrett Center this year, we have lots of vendors that are family and lifestyle related," explains Susan Nickell, Neuhoff Communications.

One vendor is American Family Insurance.

The company is looking to grow within southern Idaho.

"We have a special market for agriculture. It’s how American Family got their start back in 1927, was writing insurance to farmers," says Kendall Martin, a representative from the insurance company.

The agri-culture is more of a family feel by adding home craft vendors to the mix of tractors and tires.

Even though it's the first year, many vendors want to return for next year's show.

"I absolutely see this growing by leaps and bounds. Some of the folks have taken a chance on this to start a new tradition with us, and they will all be back next year and we will probably double the number of options for people to come out and see what were adding to agri-action, it's going to do nothing but grow," Nickell points out.

The event is providing a free shuttle from the Expo Center to the Herrett Center every ten minutes... free of charge.

Agri action runs through Saturday.

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