Operation Facelift Revitalizing The Magic Valley


By Rosie Woods

Twin Falls, Idaho ( KMVT-TV / KSVT-TV ) The Fourth Annual Operation Facelift kicked off Monday around the Magic Valley.

Operation Facelift is a regional community-wide downtown revitalization project giving the Magic Valley a fresh look.

"From buildings to parks, we've had so many communities really go all out... Rupert has over 300 folks come out to volunteer for their Operation Facelift. It's a real community oriented project, and the communities are really in charge of it," explains Jan Rogers, Executive Director of SIEDO.

In Twin Falls, the YMCA on Elizabeth Street was chosen for this year's project.

The city partnered with the Southern Idaho Economic Development Organization and Idaho National Laboratories to work with the Y. Joshua Palmer explains funds are limited and success is based on real community involvement.

"People volunteer their time to do it, and INL donates a little bit of money that we can use to provide things like paint and things like that to fix things," Palmer, Public Information Officer, says.

Volunteers planted flower beds, hung baskets at the building's entry way, and painted the front of the building.

Operation Facelift ends June 20th, but the Urban Renewal Agency of Twin Falls is not done working on smaller projects around the community.

"We're starting to brainstorm some ideas where we can work with business owners to really fix up their bricks and mortars, as we call it," Palmer explains.

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