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Snake River Jump: An Economic Boom


By Joey Martin

Twin Falls, Idaho ( KMVT-TV / KTWT-TV ) The proposed Snake River Jump is on track to become one of the biggest events to hit the Magic Valley.

Over the past few weeks the Twin Falls City Council has made significant progress in making it a reality.

Joey martin for Idaho’s First News explores what an event like this will mean to the local economy.

The possibility of an historic Snake River Canyon Jump could mean big business for the local economy.

"You add an extra 10... 15... maybe 20,000 people to the community it's obviously gonna be a pretty significant impact to all of the local businesses."
Said Brandon Redmond, President of the Jerome Chamber of Commerce.

A recreation of Evel Knievel's historic jump next year is expected to bring thousands of visitors to the magic valley.

And, with them... A big economic impact.

Effects that are already being felt in Jerome.

"Right now all of the hotels are already at capacity. So we add an extra 10... 15,000 into the community and were looking at a pretty big impact. Not only an economic impact on lodging but also on gas stations, merchandise. Restaurants... its going to have a big impact not only in Twin Falls, Jerome... but the entire Magic Valley and all of southern Idaho."
Said Redmond

As Redmond explains businesses in the area are already excited about the event.

"They've started to talk about it, starting to realize that this is going to draw a pretty big tourism crowd to the area. I think as we get close I think they're going to probably start having to prepare for this event with probably some temporary staffing and things along those lines."

With multiple communities and agencies benefitting from the event... The Perrine Bridge won't be the only thing that brings both sides of the canyon together.

"The Twin Falls chamber and the Jerome Chamber work together on a lot of things. I'm sure as we get closer to the event, this is one of those thing that we will probably be working on jointly. Making sure that our members are ready for it, making sure that were promoting it."

Communities working together to create a world class event.

I spoke with Twin Falls City Mayor Greg Lanting on Tuesday.

He says that even if their negotiations with Big Ed Beckley fall through, there are still 3 more candidates on the list.

So no matter what... This event will happen and the local economy is going to benefit.

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