Southern Idaho Economy Continues To Rebound


By Jay Michaels

Jerome, Idaho (KMVT-TV / KTWT-TV) Slowly but surely the economy continues to recover in Southern Idaho. And that has business owners and customers alike encouraged.

Business is beginning to boom again in Magic Valley. However, the cold weather in recent weeks is causing a slight dip in some local businesses. But this owner says things are continuing to look up for 2013.

Ron Choate, owner of Choate's Family Diner, says, "Our business is up about 12% over the previous year, so everything's going well here. We're just trying to keep our prices down, so good value will get them in here."

Choate says his business stayed pretty level despite the Great Recession. He says he's trying to keep his prices down to keep customers coming in the door. But Choate says that's hard to do when his costs keep going up.

Dawn Soto, Branch Manager of First Federal in Jerome, says, "The last quarter of 2012 was one of our peak years for business. We've seen an increase for customers asking questions and wanting to do more business with us. So it's been a good indicator, and if that's a positive thing for the economy, then we're definitely seen that here in Jerome."

Choate's Family Diner has been in business for almost 16 years now. Choate says if you take care of every person who comes in the door of your business every time they come in, you'll succeed at what you're doing.

Choate says, "A lot of people wait for the government to bail them out, but I just figure do it yourself. We've been here a long time. Do the best you can every day, and you'll be okay."

Jan. 9, 2013.

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