The Advertising Success Of Budweiser


By Joey Martin

Twin Falls, Idaho ( KMVT-TV / KTWT-TV ) This Wednesday evening the Magic Valley Advertising Federation held their monthly meeting over that the Shilo Inn in Twin Falls.

And the night’s agenda was all about the beer.

For the last 20 years Anheuser Bush has been the one and only beer sponsor of those coveted Super Bowl ads.

And with that continued success, local Budweiser distributors Mitch and Linda Watkins took Wednesday night’s meeting as a prime opportunity to speak with the local Ad Federation about the major benefits of proper ad placement.

“It just gives us an opportunity to show the commercials again and talk about them and the strategy of why they are placed where they are in the game. And the strategy behind Anheuser Bush’s Super Bowl campaign.” Said Mitch Watkins from Watkins Distributing.

This is the 5th year that Watkins Distributing has spoke with the Ad Federation following the Super Bowl.

For information on upcoming Ad Federation Meetings or Events you can contact Donna Cleland or Pete Hillman at 308-1693.

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