Buying Small to Boost the Local Economy


By Aimee Burnett

Twin Falls, Idaho (KMVT-TV) Between Black Friday and Cyber Monday is a day dedicated to small businesses nationwide.

It's Small Business Saturday.

Some local businesses are pulling out all the stops.

"Lots of specials, particularly on cookware and cutlery, wine, all sorts of stuff," said Tom Ashenbrener, Rudy’s A Cook’s Paradise.

Small Business Saturday is always the Saturday after Thanksgiving.

It was started by American Express just two years ago.

"Small businesses make up the life blood of the retail industry across the country," said Shawn Barigar, President, Twin Falls Chamber of Commerce.

Rudy's is just one of several local businesses that help bring millions of dollars into our local economy each year.

"It's important to spend those dollars with small businesses that are employing folks here that have made investments in our community that are paying their taxes and really helping to drive the economy," said Barigar.

Ooh La La in downtown Twin Falls is using the day to show customer appreciation.

"What we've done is filled up balloons with $50 bills, $20 bills, $10 bills, $5 bills and even tickets, little free tickets and a $100 bill in one of them," said Liyah Babyan, Ooh La La.

When customers are ready to make a purchase, they pop a balloon and put the money inside toward the total amount.

"It actually allows us to interact with our clients during this busy holiday and makes it a little more special," said Babyan.

It's the one–on–one interaction that sets small businesses apart from the big box stores.

"This is a great place to live. There are so many marvelous people and the advantage of being in a small business is you get to see them and talk to them every day," said Ashenbrener.

Neighbors helping neighbors drive the local economy.

Last year over 100 million people came together to shop small in their local communities.

American Express card members who spend twenty–five dollars or more at a registered small business can get twenty–five dollars back on their next statement.

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