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Google's Future Phone: The Modular Project Ara
(CNN) - Google is jumping into its next futuristic hardware project.
This time it's a modular Smartphone dubbed "project Ara" that can be customized by swapping out individual pieces of hardware.
The company previewed the very early-stage project at a developer event in Santa Clara, California, this week.
The idea is to allow Smartphone owners to customize and update their phones on their own -- creating a device that lasts longer than current Smartphones.
Google said the first version of the phone will likely be available in 2015.
Though the company didn't mention a sale price, it said the devices would cost anywhere from 50 to 500 dollars to manufacture, depending on the model.