Your Health Idaho Launches New Website and Outreach Efforts and Unveils New Name


By Michelle Milliken

The Idaho Health Insurance Exchange, the marketplace where Idahoans will be able to comparison shop for health plans for coverage that will start in January 2014, is making its official public debut by launching a consumer-friendly website, a new name, and a new logo. Its new name will be Your Health Idaho.

The new website,, gives Idahoans the chance to learn about the tools and resources available through Idaho’s new health insurance marketplace in English and Spanish. Later in the fall, Idahoans will find expert resources and will be able to shop, compare, and choose a health plan that fits their families and budgets in time for new coverage beginning in January 2014.

Your Health Idaho will train Consumer Connectors, which include agents, brokers, and in-Person Assisters who will be available throughout the state to help Idahoans sort out their health insurance options both online and offline. Consumer Connectors can educate Idahoans about their options so that they can make an informed choice in the health insurance plan that is best for them.

“Your Health Idaho’s mission is to create an online health insurance marketplace designed, driven and controlled by Idahoans to help our citizens research and buy affordable coverage. The launch of the new name, logo and Web site represents a lot of hard work in a short time to build a State-based marketplace offering resources and tools to help Idahoans choose a plan that’s right for them and their families,” Governor C.L. “Butch” Otter said.

“I am pleased that we have launched a new name and identity that was created with input from Idahoans and highlights our independent spirit,” said Amy Dowd, Your Health Idaho’s executive director. “Today, with the launch of the Your Health Idaho Web site, we are excited to officially kick off outreach efforts across the state to educate Idahoans about their options for purchasing health insurance and the resources they will have access to this fall through Your Health Idaho.”

Your Health Idaho will also have a consumer resource center in Idaho that will be staffed by Idahoans who will answer questions and help residents use Your Health Idaho through telephone, email, and postal mail. All health insurance plans sold on Your Health Idaho have been certified by the Idaho Department of Insurance for meeting minimum coverage requirements called essential health benefits.

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