UNIVISION Studios Set for World Premiere of NASCAR

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By Paul Johnson

DAYTONA BEACH, Fla. (March 25, 2013) – NASCAR and Univision will make history on April 1 as “Arranque de Pasión, La Historia de Ela,” the first-ever sports-themed original project for the leading media company serving Hispanic America, debuts in the U.S. and Puerto Rico on Univision.com. Following five consecutive weeks of three new five-to-seven-minute episodes, this NASCAR-themed drama will air an edited version in a special primetime network television debut on Univision on Sunday, May 5.

Earlier that day, the NASCAR Sprint Cup Series will also celebrate its return to the famous Talladega Superspeedway with the 44th running of the Aaron’s 499 (FOX and FOX Deportes, 1 p.m. ET).

“Arranque de Pasión, La Historia de Ela,” is a co-production between Univision Studios and Kate Del Castillo Productions, Inc., in association with NASCAR. The drama stars internationally acclaimed television and motion picture actress Kate del Castillo, who yesterday served as Honorary Starter for the Auto Club 400 at Auto Club Speedway in Fontana, Calif., as well as leading men Carlos Ponce and Christian Meier. Shot at Homestead-Miami Speedway, “Arranque de Pasión, La Historia de Ela” is also NASCAR’s first-ever Spanish language original production.

“Novelas are a popular genre for Univision and Hispanic audiences, and we think NASCAR is a very exciting universe for storytelling and unique original projects like ‘Arranque de Pasión, La Historia de Ela,’” said Zane Stoddard, NASCAR vice president of entertainment marketing and business development. “We have developed a great relationship with Univision over the last several years, and this project is a wonderful opportunity to introduce Univision’s millions of online and television viewers to the excitement and passion of NASCAR.”

Following the premiere on Monday, April 1, a new episode will be released every Monday, Wednesday and Friday, midnight ET, for five consecutive weeks, culminating with the Univision network television special on Sunday, May 5. NovelasySeries.com will also provide compelling behind-the-scenes footage, exclusive content, character bios, previews, recaps, trivia and much more for users to engage with before, during and after each episode airs.

“Univision Studios is pleased to partner with NASCAR and Kate del Castillo Productions, Inc. to debut a compelling novela that takes place in the exhilarating world of NASCAR,” said Luis Fernandez, president of Univision Studios. “This new project will allow us to continue our commitment of offering Hispanic America culturally relevant content across platforms, including online and on mobile.”

NASCAR’s Los Angeles-based Entertainment Marketing division continues to focus on integrating NASCAR into mainstream pop culture through original productions, television show integrations and at-track celebrity appearances. In addition to “Arranque de Pasión,” other recent projects include Joey Logano appearing on Cartoon Network’s Hall of Game Awards, actor James Franco serving as Grand Marshal for the Daytona 500 and Dale Earnhardt Jr., Kasey Kahne and Tony Stewart “guest-starring” on The Cleveland Show.

Viewers can join the conversation regarding this first-of-its-kind novela on Twitter via @Univision, @vivanascar and @NASCAR as well as comment along with others on Facebook.com/Univision.

For more information on “Arranque de Pasión, La Historia de Ela,” visit Univision.com.

The NASCAR Sprint Cup Series continues on Sunday, April 7 with the STP Gas Booster 500 (1 p.m. ET, FOX) from Martinsville Speedway in Virginia.

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