NASCAR Announces IMSA Changes Within Integrated Marketing Communications Department

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By Paul Johnson

DAYTONA BEACH, Fla. ( KMVT-TV / KTWT-TV ) – NASCAR announced Wednesday the hiring of David Hart as its Director, International Motor Sports Association (IMSA) Communications and the promotion of Nate Siebens to Senior Manager, IMSA Communications.

Hart, a seasoned motorsports communications professional, will lead all communications efforts for IMSA following the conclusion of this year’s GRAND-AM Road Racing season, as he completes his current responsibilities with GRAND-AM team 8Star Motorsports. He will begin his new role with NASCAR and IMSA on Sept. 30, and join the IMSA Communications team for the final two 2013 American Le Mans Series Presented by Tequila Patron events. Hart’s focus will then shift to planning around the inaugural United SportsCar Racing season set to launch in 2014. He will be based out of IMSA’s Daytona Beach, Fla., headquarters.

“David’s deep roots in motorsports and particular passion for sports car racing provide us with a leader to usher in an exciting new era for the sport,” said Brett Jewkes, NASCAR vice president and chief communications officer. “He’s a team player who earned his stripes in the motorsports garages and extended his impact into marketing and corporate communications.

“Additionally, Nate joined our team in January and has proven himself to be invaluable in our efforts to enhance our efforts in sports car communications. Having new leadership in place before the 2013 sports car season concludes gives us sufficient time to ramp up our communications activities months before the inaugural United SportsCar Racing season.”

Prior to serving this season as director of marketing and communications for 8Star Motorsports, Hart spent 15 years at Richard Childress Racing (RCR). From 1999-2009, he led competition communications for the team before taking the role of director, corporate communications, overseeing strategic communications for all of Richard Childress’ business ventures, including RCR and Childress Vineyards. Hart held that position from 2009 through April of 2013.

Hart previously held positions with Sonoma Raceway, the National Hot Rod Association (NHRA) and the Cotter Group, managing communications for sponsors involved in both NASCAR and NHRA.

“The opportunity to contribute to IMSA and the United SportsCar Racing in its inaugural season and beyond is the culmination of my 25 years in motorsports communications,” Hart said. “I’ve been a sports car racing fan since I stood on the driver’s seat and held onto the steering wheel of the Bugeye Sprite my dad and uncles raced in California in the mid-1960s. I look forward to working with the media, teams, manufacturers, marketing partners and everyone at IMSA to build a strong foundation for the future of sports car racing in North America.”
Siebens joined the NASCAR Integrated Marketing Communications team fulltime in January of 2013, continuing a communications career in motorsports with roots in NASCAR, the American Le Mans Series (ALMS), GRAND-AM, IndyCar, CART/Champ Car and motorcycle racing. Prior to rejoining NASCAR in a new role this year, Siebens had been operating his own motorsports PR company since 2007.


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