NASCAR’s Air Titan Delivers At Talladega

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By Paul Johnson

DAYTONA BEACH, Fla. ( KMVT-TV / KTWT-TV ) – Last Saturday and Sunday, May 4-5 at Talladega Superspeedway, a strong spring storm deposited more than an inch of rain on the grounds around the largest venue in the NASCAR Sprint Cup Series. Despite some breaks in the clouds both days, the 2.66-mile track was soaked at the most inopportune times – just before the start of the NASCAR Nationwide Series (May 4) and NASCAR Sprint Cup Series (May 5) races.

However the innovative first phase of the NASCAR-developed Air Titan™ track-drying system was on site at Talladega and was dispatched for both events. That deployment was the official beginning of a stretch goal charged by NASCAR Chairman Brian France less than a year ago: Significantly reduce the time it takes to dry the track to benefit the fans in the stands and those watching on television.

Until this year, scenarios like these would have led to protracted drying time with jet dryers and vacuum trucks, shortened races due to long track-drying time or postponement of the events altogether.

“We’re pleased with the Air Titan’s first official on-track results,” said Steve O’Donnell, NASCAR senior vice president of racing operations. “This was a great collaboration between NASCAR, our top-tier vendors and the Talladega track services staff.” Ring Power supplied 16 large Sullair air compressors to power the Air Titans. Those, in addition to the jets and vacuums, were the components of this system.

“Both days, we saved at least an hour if not more in drying time,” O’Donnell said. “We ran the system while it was still raining to stay ahead of the weather and also ran it twice each day, successfully drying the track only to see more rain after we’d gotten it dry. We were able to minimize the drying time for both races so that our fans saw exciting finishes on the scheduled days of the events instead of being forced to alter their plans due to postponements.”

O’Donnell also noted that the Air Titan™ still was able to enhance drying time despite the conditions at Talladega (colder temperatures, dampness and ongoing mist). With sunshine following a rain shower, drying time should improve significantly.

O’Donnell said the NASCAR Air Titan™ team also took away operational learnings specific to a track the size of Talladega and believes it will be even more effective the next time the technology is used. “We’ve still got some work to do with the power units (air compressors). We’ve already prepared mock-ups and have assembled more research to prepare for tests very soon on the next phases of development, cost containment and logistics,” he said.
France originally challenged NASCAR’s R&D Center to have the Air Titan™ ready for use for if needed for the 2013 Daytona 500. That goal was met and the system was in place at Daytona International Speedway for the sports’ biggest event. The technology also was on site this year at Martinsville Speedway (where it was successfully used prior to a NASCAR Sprint Cup practice) and Kansas Speedway before its first race-day assignment at Talladega. Discussions are ongoing between NASCAR and its track partners on use of the Air Titan™ at their venues as the season progresses.

How The Air Titan™ Works
NASCAR’s R&D team took an advanced scientific approach during the production of Phase 1 of the Air Titan™. It uses compressed air to efficiently and reliably push water off of the racing surface and onto the apron where vacuum trucks remove the remainder of the moisture. Jet dryers follow each Air Titan™, drying any excess water that remains on the racing surface. That model worked seamlessly at Talladega, resulting in the opportunity to provide fans with two of the most exciting finishes to date this season.
Currently there are three types of the Air Titan™ – a single Air Titan™ where the power unit is on the apron and six feet of the Air Titan™ is on the track. A triple Air Titan™ where an 18-foot power unit is a tractor trailer equipped with three compressors. There is also “in-line, where a truck pulls a compressor, which in turn pulls an Air Titan™ for use on the apron and on pit road.
Another benefit of the Air Titan™ is that it’s capable of operating next to the SAFER barrier. Because of their nozzle, jet dryers create a “gap” of approximately 10 feet where they cannot reach. The Air Titan™ doesn’t have that limitation. Also the jets are not capable of operating at full power in some areas due to damaging the infield grass, whereas the Air Titan™ doesn’t have that issue.

"The Marketing Minute" is a bi-monthly video blog about marketing and advertising from Charlie Agar, an advertising professional with Neuhoff Media in Twin Falls, Idaho, home to KMVT CBS11, FOX14, and the CW. In this edition, Charlie talks a little about "going the distance" with your advertising - from the back of a bicycle on a long ride, of course.


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