Local consumers feeling impact of grocery price increase

Paula Simerly, owner of Simerly’s in Wendell, says her store ordered about a month head of schedule
Published: Nov. 25, 2021 at 5:37 PM MST
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SOUTHERN IDAHO (KMVT/KSVT) — From shortages to the price of gas and groceries for Thanksgiving fixings, it seems like just about everything is being impacted this year. Here in Southern Idaho, many locals’ pocketbooks are being impacted, and many are trying to find ways to mitigate the cost and frustration this Thanksgiving.

Here in the Magic Valley, residents are shopping for those last-minute essential items for their Thanksgiving meals, but this year is a little different.

“I’ll go back to the grocery store three or four times a week looking for a certain item, and they still won’t have it. Yeah, it’s frustrating,” Jasman Smith said.

Paula Simerly, the owner of Simerly’s in Wendell, said her store ordered about a month ahead of schedule to make sure they could keep their shelves fully stocked for Thanksgiving.

“We bought these things at a higher price instead of waiting for them to go on our add weeks and risk not being able to get what people needed,” said Simerly. “That is what you need to do to serve your public. People don’t understand if you’re out of something.”

Hagerman resident David McMillian said he has noticed $100 doesn’t get you as far in the grocery store as it did in the past.

“Oh, it’s unreal this year. From last year to this year, it is like one-half times the price,” McMillian said,

Simerly said since COVID the majority of her items have gone up 10 to 20 percent in price, and meat prices have gone up the most this Thanksgiving.

“Prime rib especially for the Christmas season is going to be $9.99 a pound for select prime rib. I know it has been $5.99 a pound. There is a huge increase,” Simerly said.

With supply shortages and things costing more at the grocery store than they did in the past this Thanksgiving, some people might be more interested in eating out than cooking at home.

“We have been seeing a lot more people making reservations than in past years so I definitely think it will be a busy thanksgiving for us,” Smith said.

Jakers general manager Jasman Smith said her restaurant has also had to deal with higher prices and shortages this Thanksgiving. She has seen price increases for certain meat items and food products. Smith said some of her items have doubled in price.

However, she said this Thanksgiving they will serve a full menu and will not be increasing prices for the Holidays. Smith said earlier this year they did increase prices and might do it again in the future to offset some of the obstacles they are dealing with.

However, she is still thankful for what they do have this Thanksgiving. A healthy, full staff.

“We have had an easier year compared to a lot of places and I’m just happy that we can get through the Holidays happy and healthy,” Smith said.

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