Behind the Business: Randimals

Later, in early 2021, the company went viral
Published: Mar. 2, 2022 at 4:26 PM MST
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KETCHUM, Idaho (KMVT/KSVT) — Have you ever seen a P-dog or a or Hork? What about a sea dog or an Ellorilla? With Randimals now you have.

“We based the Randimals on my dog actually,” said Nick Harmon, the cofounder of Randimals. “He’s a Bassett lab, they call them Basidors a funny looking character and we thought let’s see if we can come up with other Randimals ideas and start a toy company.”

And with that, at the beginning of the COVID pandemic, the company was launched, staring with a test market during the Christmas of 2020.

“We opened for business the week before Christmas, and it was extremely, extremely popular,” said Harmon

Later, in early 2021, the company went viral.

“A toy designer, unbeknownst to us, had purchased the entire line, put a great review on TikTok ... it went pretty viral with over a million views, and we sold out at Amazon overnight,” said Harmon

The Randimals are designed to send one simple message:

“What makes us different makes all the difference in the world (is) we’re all unique and special, but it’s our differences that make us special,” said Harmon

And that made Harmon want to take the business a step further.

“We very quickly knew that we wanted to create a book and a full story. We had an army of people that we profile that are on the back from around the world, we have a lady from Armenia who made these beautiful illustrations, we have our graphic designer from Nepal, we have our web guy from Pakistan, our social media from Columbia,” said Harmon

And now, Randimals has been contacted by by a production company who is attached to the project. Harman is excited to see how far their message can reach.

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