Economic development organization starts project to bring millennials to southern Idaho

The Southern Idaho Economic Development Organization, or SIEDO, in Twin Falls is always looking for ways to bring more people into the state. For this project, they're looking to bring in more millennials.

Executive Director Connie Stopher said they recently added talent recruitment marketing to their to-do list.

To grow southern Idaho, they said they're starting to look at who can come into the state and work, along with attracting businesses to come in as well.

"It's all about talent, it's all about workforce, and so it's really critical to continue the growth that we're seeing here in Idaho for our existing businesses and new businesses that are looking into the area," Stopher said.

She said they plan to target millennials in this marketing project, because "they're the fastest growing demographic in the country."

"We're launching some virtual reality videos that we'll be taking to job fairs and trade shows across the country," she said. "We're also doing some more online marketing and really starting to target that demographic by targeting our message toward what they're looking for in a community."

Stopher said they've already shot their virtual reality videos and plans to be rolling out their marketing materials by spring or early summer.