Florists urge placing Valentine's Day orders early

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TWIN FALLS, Idaho (KMVT/KSVT) - Valentine's Day is just about two weeks away, and some florists are hoping shoppers get their orders in early by offering an incentive.

For Canyon Floral, they start prepping for Valentine's Day right after Christmas. Manager Elizabeth Lehmann said many of their wholesale companies and flower growers will start sending pre-book orders between Christmas Day and New Years Day.

"The earlier they order, the better. That way I can staff better, and I can make sure I have enough drivers and try and get extra designers so we can take those last minute orders," Lehmann said.

Another florist, Fox Floral, is giving out a discount to those who do order early, hoping to help the crowd and be prepared for what they need to order before the big day.

"I think it's a good opportunity to be prepared and take the stress of the customer and if they're better prepared and don't have to worry about it," said Rachel Hance, the owner of Fox Floral.

Lehmann said they get about 30 times the number of orders on Valentine's Day compared to a regular day.

So, getting orders in early could benefit the shopper and the florists as well.

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