TWIN FALLS, Idaho (KMVT/KSVT) - The city of Twin Falls now has a new mascot to help promote economic development in the area.
The new mascot's name is Tess, a 2-year-old hound mix rescue dog.
Nathan Murray, the director for economic development and urban renewal, said they wanted to a build a website that is specific to them, separate from the city, to showcase what Twin Falls has to offer.
He said that the new website showcases the strength for the valley in workforce.
"The real problem here, I don’t think a lot of people know about Twin Falls, even the people in this region, know the capabilities we have or the jobs that are good, or what it’s like to live here. So we’re showcasing our lifestyle through the website, heavy images, very interactive, maps," he said.
In doing this, they also decided to have Tess who will be the face of the Twin Falls community.
"We're finding a dog just represents our community well, an active, outdoor community with healthy lifestyle. Also, dogs are just very excitable and just things that we want to represent our city," Murray said.
Tess has already been out in the community, taking photos and going out to events.
Murray said people should expect to see her at more events in the future.
"We’re encouraging people for the rest of the month of February take a photo of something they love about Twin Falls and (use) #IloveTwinFalls," Murray said.
You can follow Twin Falls Tess' Facebook page.