Report: Holiday sales to increase and reach nearly $720 billion

(KMVT/KSVT) Holiday shopping is just around the corner and retailers are expected to see an increase in sales this year.

The National Retail Federation released a report showing 2018 will see sales increase between 4.3 and 4.8 percent totaling the sales around $717.45 to $720.89 billion.

KMVT reached out to a local retail store to see how they're gearing up for the season of giving.

"Definitely to make sure that we're staffed. We hire extra staff for both our our locations and our warehouse and making sure we're stock on the items that people are wanting." said Fashion 15 Below Owner Erin Rigel. "We just upped our quantities on different things."

The study shows retailers will hire between 585,000 and 650,000 temporary employees.

Rigel explained how customer service is key to a successful sale.

"We really do try to listen to what our customers want. Without our customers we wouldn't be here," she said. "The girls spend a lot of time working with our customers and really create an atmosphere where women can come in feel beautiful, feel special."

NRF reports sales from restaurants, gas prices, and automobiles aren't included in the study.

As the busy time of year nears for retailers, Rigel said she's excited for it.

"The holiday season fourth quarter is like the Super Bowl season for football and we loved it. We have a lot of fun with our customers. We loved being busy. We loved when everything is full and fresh, so yeah it's game on," Rigel said.

In a press release, NRF President and CEO Mathew Shay said "Our forecast reflects the overall strength of the industry. Thanks to a healthy economy and strong consumer confidence, we believe that this holiday season will continue to reflect the growth we’ve seen over the past year. While there is concern about the impacts of an escalating trade war, we are optimistic that the pace of economic activity will continue to increase through the end of the year.”

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